Latest News



Elewana Collection joins 13 million people in a green wave that swept the planet


Elewana Collection team members, guests and local communities in both Kenya and Tanzania came together on the 15th September to make the areas in which we operate cleaner. This was part of a global initiative to sweep the planet cleaner by a green wave, as nearly 15 million people from 147 countries and territories joined in World Cleanup Day, the largest peacetime civic action in human history.

Read more

The team from Elewana Tortilis Camp joined children from Esiteti Primary School and went to work cleaning areas of Amboseli with 20 large bags collected, children also drew pictures to depict their part in cleaning their surroundings. Elewana AfroChic Diani and Elewana Kilindi Zanzibar team including volunteers from the local community had a huge drive to clean the beach and surrounding areas, collecting several large bags of waste. Elewana Serengeti Migration Camp engaged guests, who collected an impressive 50kg of rubbish during the day, with a couple of wild encounters along the way. Elewana Tarangire Treetops together with Randilen Wildlife Management Area community members took the time to scout the local area to keep it green and clean.

Elewana Collection also directly supported the Let's Do It Arusha team with provision of bags and gloves for volunteers as well as playing a leading role in the coordination team. Arusha's clean up was a huge success with over 1000 volunteers, including those from Elewana Arusha Coffee Lodge turning out and collecting over 1100 bags of trash, which was disposed of at official city dumps and suitable recycling spots.

World Cleanup Day Headquarters has results, which are still being updated continuously. Reports on the numbers of volunteers indicate an estimated count of 13 million people.  But in reality, it’s not about the numbers themselves, rather it’s about the message carried across the world to hundreds of millions of people. “The planet does not need us, we need the planet,“ said Eva Truuverk, Head of the Managing Board of the Let’s Do It! Foundation. “Today, I truly believe that, as humans, we do have more hope!” she added.

World Cleanup Day started in Fiji and finished in American Samoa 24 hours later and was supported by a number of global leaders. The Presidents of Estonia, Kyrgyzstan and Georgia participated in cleanups, acting as role models for the rest of the world. Cleanup actions were also endorsed by several opinion leaders and celebrities, e.g Kevin Bacon, Jack Johnson, Dia Mirza plus many more.

The day after World Cleanup Day, Let’s Do It! World’s ‘Keep it Clean Plan’ is being introduced. A group of renowned researchers and experts, gathered in the Knowledge Team and led by Enzo Favoino, has been working under the wing of the Let’s do it! Foundation to prepare the Plan. The Plan itself embeds the principles of the ‘Zero Waste’ strategy, including guiding principles to influence policies and practices. It concludes with recommended actions for businesses, governments, citizens and NGOs to implement specific steps. Favoino says, “With this Plan, we want to harness the potential created by the success of the World Cleanup Day and drive change in the management of discarded resources. We have therefore defined those practices which help tackle the global challenge of mismanaged waste, optimise the management of resources included in our discards and, at the same time, tap into the potential of creating jobs and promote economic development of communities in reuse, repair, recycling and composting activities”.

Let’s do it! Foundation is looking to work in cooperation with the country and community leaders, as well as with partners, to develop further country-based roadmaps towards better waste management systems and policies, thus engaging public and private sectors as well as local communities. The further collaborative steps based on the Keep It Clean Plan will be decided together with the Let’s do it! country leaders at the 8th annual Clean World Conference.

Have a look at some of the photos from the Arusha Clean Up HERE and visit our property Facebook pages for individual efforts by the various teams.

Amazing effort by so many people on World Clean Up Day. A huge thank you to everyone for turning up and making the effort to clean our planet.

Let’s keep it clean!